What is Amazon Buy Box And Why it is Important?
Amazon Buy Box is the golden standard for sellers willing to look to significantly increase their conversions (i.e., make their sales skyrocket). Amazon is an online marketplace that sells products from both itself and third-party sellers (selling on Amazon). Each product on Amazon has a separate product page, which aggregates similar products from various sellers. This means that getting visibility on Amazon’s product pages is a massive obstacle for Amazon sellers, and it differs from enhancing other online sales channels. The buy box is placed on the right side of the product detail page and it is eye-catching because of its shiny yellow “Add to Cart” button.
What is an Amazon Buy Box?
Amazon buy box is the most recognizable space on a product page in a marketplace. In order to deliver the desired goods, it is used to select a good seller option from among those who provide the product to the consumer. Multiple sellers in a marketplace can offer the same product, as you may be aware. It concludes that the Amazon buy box is a method used by marketplaces to indicate the best offer available to the buyer.
As a customer, you may have encountered the following scenario: accessing a marketplace, such as Amazon or Mercado Livre, and discovering multiple sellers selling the same item. Among the options displayed, one is usually highlighted, directing you to the buy button and directing you to the checkout.
Requirements to become eligible for Amazon Buy Box?
Sellers who have met performance-based requirements are eligible to win the Buy Box. To remain eligible, sellers must maintain their performance levels. Eligible sellers benefit from better listing placement on Amazon.. Their listings are strong enough to compete for the Amazon buy box, and those that do not win will be placed in the More Buying Options box. Amazon does not guarantee consolidation in either of these locations. When customers click the “used & new” link at the bottom of the More Buying Choices box, they can find listings that did not win buy box or placement in the More Buying Choices box.
Sellers’ performance can be evaluated on the factors established by Amazon. They were carefully chosen on the basis of their efforts of providing the best shopping experience to customers. Sellers have to take care of the following points.
Performance Measures
To make sure that your customers have a great experience, your Late Shipment Rate, Order defect rate , Cancellation rate or return rate are the metrics that determine your eligibility. The better you perform and gain customer’s trust, the more you become eligible for the special offer of Amazon buy box.
Product Measures
The Quality of Product must be good enough, so that your return or refund product related issues will not raise. Good quality of product binds customers to leave a good product review.
Order Volume
Another factor that contributes to Buy Box win is order volume. You must have a good number of orders on a daily basis . It shows that your brand or product is appreciated by the users.
You can view your Accounts performance on the account health page so you’ll be able to know how much effort you have to do on the same.
What practices make you eligible to Win Amazon Buy Box ?
There are several practices that make you eligible for Buy box ,if you are not . You can also qualify by doing the aforementioned things. High standards can be maintained over time, which helps to build customer trust. The following practices help you to develop such trust.
Listing Accuracy
Customize your each and every product accurately. It is the king of an online business. Use golden keywords in your title and description to avoid user confusion.
Shipping Accuracy
Shipment is the factor which leaves a good or bad impact on the customer. To ensure that the package reaches the intended recipient, you must ensure that the address is correct. Incorrect delivery has a negative impact on customers. The packaging of products must be secure in order to ensure their safety.
Customer care service
When a customer is unaware of the order procedure, this causes frustration. Giving order details to customers on time to time increases the binding chances of customers with your product. Keep your customer up to date and answer their call on time as well. If you are not able to assist your customer on time then they will leave your brand.
Post delivery services
It should be just as easy to refund or return a goods to a customer as it was to get it. Provide post delivery services help to ensure customer satisfaction.
Why Is It Important to Win Buy Box?
Online shopping has become a common practice these days. Ecommerce shopping is expanding worldwide. By 2025, the total spending will surpass $7 & Amazon is the leading platform contributing to it. Considering Amazon is the leading platform for recording sales volume, it is essential to win the Amazon buy box in order to achieve recorded sales..
Followings are the reasons to win Buy Box :
1. Buy Box Increases your chances of sales.
Amazon sells almost 80% of its products through Buy Box, which has a “call to action” that shoppers see immediately. It will undoubtedly be harder to have an Amazon Buy Box on a mobile device. In the case of sellers who do not win the Buy Box, the quality of their products suffers as they appear in the product details section, and customers are more likely to ignore them on smartphones.
2. Win Buy Box allows you to run Amazon PPC Ads.
Only when you win a buy box does Amazon enable you to run PPC advertisements. By Winning Amazon buy box you become eligible to create a sponsored listing of your product.
However, if you do not win an Amazon buy box for the listing, you cannot create ads for it
Conclusion
To earn profitability in the e-commerce industry, it is important to become one of the top sellers. There are many other small indicators which help you to grow your business among users. You have to just keep an eye over it. I have explained every important aspect of Amazon buy box. Now it’s your turn to win buy box for your account.
To win buy box you have to first create an Amazon seller account. Click here to know about how to create Amazon seller account.