Why to Sell On Ecommerce Platforms During Festivals
India is a country of festivals where people won’t think before spending if it’s a call for celebration. This is the time when people don’t take care of their pockets and buy happiness for their loved ones. Because of this nature of people, festivals has always been a great opportunity for businessmen to grow online.
The crowds of shoppers who swarmed brick-and-mortar retail stores a few years ago have shifted to online stores and are glued to their cell phones and computers for shopping. Small & Medium Businessmen are considered the backbone of the country financially. Festivals are like a bumper offer of sales for them because their business grows to another level. The sales during festivals grow at a rapid rate which makes their festivals more joyful. Festivals are the best time to create an online business if you plan to do so. There are several benefits that tell you about why to sell on e-commerce platforms during festivals.
1. Pool of Potential Audience
As you can access an eCommerce platform from anywhere, it reduces the stress of going into the market for shopping. During festivals, marketplaces are overcrowded and of which people prefer to shop online rather than offline. This will create a pool of potential customers for you who will buy your products. If you have an offline store then you must have a limited audience. But in an online store, you can have access to the audience across the country. As there is high demand in the festivals, there are more chances to grow on an ecommerce platform.
2. Help In building Brand Value
Another reason to sell on ecommerce platforms during festivals is that it helps to build your brand value among customers. During festivals, millions of sales reach your shop, which increases your brand visibility to the customers. It is the best time to draw customers’ attention to your brand and create a lasting impression. It is the time when you can retain your customers for the future by providing best shipment and after shipment services.
3. Financial Benefit
In order to get major financial growth, an ecommerce platform is the best place during festivals . It is beneficial to sell on an ecommerce platform during festivals because it organizes festive sales which attract various customers to your store and boost your sales. The history of these sales proves it as the most successful sales which definitely boost your business. Many sellers have seen three times more growth from regular business in festive seasons.
4. Free of Cost Promotion
Another reason to sell on ecommerce platforms during festivals is that you get a chance of free promotion. Festivals sales indirectly help in your promotion. During Normal days you have to pay to promote your brand. You have to run advertisements for your products which are not free of cost. But during festivals you are invited to participate in sales at no cost. As most consumers on ecommerce platforms are eagerly waiting to shop on sales, therefore when sales begin, a crowd of people gathers. This increases the chance of visibility of your product. Your brand will reach various people at various locations. On normal days this miracle won’t happen as everybody is busy with their own work. Festivals are good for sellers as everybody is free minded then and can shop well.
5. Improves Reviews & Ratings
Another benefit to sell on ecommerce platforms during festivals is that it improves your product’s reviews and ratings. You have a pool of audience and the sales of your products are high . This will result in high reviews and ratings. If your product is performing well or people are happier with your product then you must get good ratings. You just have to maintain the product quality and you are good to go.
Festivals Sale not only allow small-medium enterprises but also allows artisan and peasants in sale. Various programs started to empower them like Amazon’s karigar yojana, and the Flipkart Samarth yojana. These programs allowed artisans, peasants, weavers, rural women’s , and small groups to sell their product online. They provide free listing & imaging facilities. They provided personalized training regarding selling, benefited with higher visibility of product , account management etc.
In short, to sell on ecommerce platforms during festivals , you are facilitated to do business effectively and also provide you with a pool of potential audience. There are various services and programs under which you can make profit for your online business.
Conclusion
Festivals in India has always been extravagant and it attracts crores of customers every day. It provides a great chance to grow on ecommerce platforms whether you are old or new to online business. If you are an entrepreneur then , there are great possibilities to grow on an ecommerce platform during festivals . All you have to do is to maintain your product quality and provide good services to the customers so that they stick to your services. The benefits to sell on ecommerce platforms during festivals are listed above. Start selling and learn about the advantages of selling on ecommerce platforms on a normal day as well.