What is the Importance of Local SEO Strategies?- A Guide to Start.
Ecommerce business has a worldwide approach. Having access to a world audience is great but, a localized approach is also equally important. Your Local audience is also a customer base which increases sales.
If you have a physical store, it is important to target your local audiences. They can be easily targeted by using local SEO strategies. It helps you to reach out to the most relevant nearby audience. But the question that arises here is how local SEO helps to approach locally. Have patience and get connected to the last to get your answer.
What is Local SEO?
Local SEO is the subset of search engine optimization that helps your business website to pop in your localized search results. Without using Local SEO, your ecommerce site is not reflecting your local customers. Almost any business that has a physical location or serves a geographical area can benefit from local SEO. Local SEO can help you grow your business if a map with three listings appears underneath any important keywords related to your business on Google.
A local SEO strategy simply aims to improve search results within a specific geographical region. It can make all the difference for both your business’s sustaining and thriving if it depends on both online as well as physical customers in a particular geographic area.
Why is local SEO for e-commerce important?
Local SEO helps to generate more calls, contact, increase store visits, or generate more leads. Optimization of your business with it allows you to promote your product or services. It allows you to reach potential audiences who are close to your businesses and actively searching for the product and services.
Let’s have a look at few reason why Local SEO is important
1. Local Keywords rank higher in Google
It would be not wrong to say that people generally used localized words to search for the information or services available in their geographic region. It states that the localized keywords are more beneficial than those targeted nationally. According to a survey, people generally search for businesses that are nearby their area so that they can reach there within a day. This shows how important it is to localize your business with local keywords.
2. Local SEO help to convert online searches into offline leads
Survey shows that most consumers search products offline before going to any physical store. Most of the searchers only visit those websites whose results reflect on the first page of SERP. It is clearly understood that reaching your local business on top is very important. With local SEO, you can make sure that nearly every single consumer who searches for nearby goods relevant to your business niche sees your brand, resulting in the conversion of online searches into in-person purchases.
3. It can help to increase website Traffic.
Increasing the number of visitors to your website and particular web pages is one of the biggest advantages of using local SEO. Local web traffic can increase your website’s visibility, increase your sales directly, and increase the recognition of your brand name among local consumers. This is especially helpful for small, neighborhood businesses that want to expand their reach within a constrained geographic area.
4. Reviews From Local Clients Using Local SEO
Many people read online reviews prior to experimenting with new goods or services. If there are no reviews for your company online, potential customers might be reluctant to spend their money with you. Using local SEO is a good way to get credible testimonials from previous clients. Customers can post reviews of their interactions with local businesses or their opinions of a particular good or service on many local listing directories. You could even nudge your clients to provide feedback of their encounter. This will provide prospective customers with the assurance they require to move forward with their buy from you.
5. Target more leads from Mobile Users
Local SEO generates more leads from mobile devices. Research shows that mostly searches are done from mobile or tablet to conduct local services. This means that local SEO is optimized for search results can be particularly profitable for local small enterprises having to look to promote their goods and services. Utilizing cell phones, local SEO is essential because there are more searches being conducted on mobile devices than ever before.
How to do Local SEO for Your Business
1. Create Google My Business Account
In order to grow your business locally, the very first step you should do is to create google my business account. Optimizing your business profile on google map is the best way to rank your business or gain visibility on local searches. Add all your business details in your google business account. Complete your dashboard with the requested information. This information will appear on google local searches.
Few tips to keep in mind while optimize Google business listing
a. Provide accurate up-to-date information.
b. Upload logo, horse of operation, contact details, product or services images or acceptable payment methods.
c. Request your customer to leave a google review about your product or services..
d. Publish posts like announcing new products, upcoming events or special offers to your google business account.
e. Respond to your customers’ query quickly and wisely.
2. Optimize your business for voice search
Voice search is becoming popular these days. Therefore it is becoming important to keep your Local SEO perfectly optimized according to voice search . Having voice search in your business account is important so they can easily find what they want from you. Generally people will use long tail keywords while performing voice search. Keep in mind that SEO of your content should be optimized well to perform voice search.
While optimizing for voice search, keep user intent in mind.As these searches occur generally when people want a specific piece of information. If a potential customer searches for your contact number the information should be available easily and quickly.
3. Create Content based on Local News and stories.
To grab customers’ attention, it is important to write content that speaks about local issues or from which people can relate. Write blog posts or stories that include local news, events etc. Create videos that relate peoples with their locality or support your business. Build location based web pages with high quality local content.
4. Optimize your website for Mobile
As most local searches are done from mobile devices, you have to optimize your website for mobile to become pro in local SEO. You should ensure that your website should load quickly. Users generally quit lazy loading websites within a second. Use large size fonts so it is clearly visible to users. The image you are using should be of reduced size so that it loads quickly. Most importantly design your user interface well so it enhances your user experience.
Enhance Business Visibility with Local SEO
Local SEO is an essential part of SEO strategy to boost your business locally. It helps your user to find your business. We hope that this article will help you to provide a better understanding about Local SEO and provide guidance to perform it for your business.