What are Some Tips for Using Facebook Ads to Drive Customers to Your eCommerce Store?

Building an online store is easy but reaching out to the target audience is not. To make your ecommerce store a brand you need various marketing hacks. Social Media platforms are one of them. Social media constantly updates its policy to keep customers engaged or happy. They try to make the experience more personalized to them.

Social media provides you with a great chance to reach out to your target audience. So if you want to use social media for your ecommerce promotion, Facebook ads are the best option. The use of Facebook ads for your ecommerce business is a must if you want to stand out among your competitors. The question that arises here is where to start. How to frame strategies to generate favorable results. How to define targeted audiences and how to design fb ad campaigns. You will find solutions to all these problems in this blog. Stay with us to the end.

Here are some essential tips for using Facebook ads to drive sales to your ecommerce store. Let’s start with these tips.

1. Acquire New Customers’ Lookalike Audience

The very first tool in your Facebook ads campaign portal is to optimize lookalike audiences so you can get more engaged or interested shoppers. Lookalike audience is the vital element for fb ads as it ensures that your ecommerce Facebook ad is performing well and hitting the target audience. Optimization of these audiences is good to engage potential customers with yourself who are actively searching for your and contribute to driving more sales.

2. Use Dynamic Product Ads

A Facebook ads feature, Dynamic product ads is invaluable for you if you are selling a large number of products. Dynamic ads used machine learning language which presents your product to each user on the basis of their interests, activity or demographics. It allows you to showcase your product with a single ad set rather than creating thousands of separating ad sets.
Dynamic ads are used to target a broad audience or to remarketed the audience to complete their action of purchase. The essentials of dynamic ad is that it hits the target audience in a more personalized way. It delivers relevant content to the relevant users according to their need. Due to the machine learning process, dynamic ads itself update their algorithm to serve better to the audience. Not limited to this, dynamic ads itself engage new users because of its broad audience targeting feature.

3. Install Conversion Tracking Pixel to Reduce Cart Abandonment

Another most important implementing strategy is to install conversion tracking pixels. It is a small snippet of code which tracks your customers’ behavior on your ecommerce website. It not only tracks user’s activity but also improves facebook ads according to the users activity on your site and acquire new potential customers. Conversion pixels are also used for remarketing purposes. It helps to target those people who visit your site and show interest in your product but leaves with purchasing the product. It reduces cart abandonment rate and drives ecommerce sales.

4. Utilize Multi Product Ads

Another feature of Facebook ads is multi products ads. This feature of Fb ads has the ability to showcase multiple products in a single ad set. It provides customers with various options to choose. It helps to increase conversion rate because it shows the most relevant products to potential customers which increases buying chances. Multi products ads can also be used to describe benefits of a single product.

5. Use Facebook Ads to Tell Your Brand Story

Facebook ads are not only used to promote your products but it also used to engage people to your brand by telling your brand story. It allows you to build a relationship with your existing and new customers. A recent study shows that telling your brand story rather than selling improves the overall conversion rate of your ecommerce business. You can communicate your brand story through a small video content telling about your brand can work well in building brand value.

6. Build Existing Customer Relationships with Custom Audience

Using Custom Audiences, you can create a unique list of people you want to target with ads based on an email list, a Facebook ID, or a phone number list.

Building custom audiences is a great way to strengthen customer relationships. It allows you to reach out to the existing audience and convert them into your facebook fans. You can simply upload your customer lists to a custom audience tool and target with relevant pages like Facebook ads. You can also target your existing audience by providing an offer or discount. They can also strengthen their relationships with existing audiences by sharing news and give information about your new release and offer them discounts for early purchase.

Conclusion

The ideal Facebook ads varies according to company, business or its primary goal. You need a well optimized facebook ad to target each and every aspect of your ecommerce business to flourish well. These above written tips will help you to drive ecommerce sales through facebook ads. But you also have to be flexible and analyze what works best for your business.