What are Some Hot Innovation Trends in Ecommerce?- A Guide
With the rapid expansion of e commerce industry, it is important for businesses to keep updating themselves with the latest technologies. To keep yourself ahead of your competitors, it is important to adapt new innovative technologies and leverage them to your advantage. The e commerce industry has a bright future ahead and any business should be aware of these changes to keep itself ahead of its competitors. Here are some ecommerce trends which you should know to fix your e commerce business growth in 2023.
1. Mobile Commerce or m-commerce
Mobile commerce is expecting a hike of double sales by the year 2025. Smartphone and tablet technology started this revolution. During covid 19 pandemic ecommerce trends rose at a rapid pace. Consumers mostly spend their time on mobile devices. It is often essential to optimize your site well so that you can enhance user experience. Although your e commerce site is working smoothly on mobile devices, the checkout process should be one click away. The more the checkout process is easy and smooth the more orders you will get.
M-commerce is advantageous for both businesses and consumers. For consumers, it is an easy and flexible way to shop. For businesses, it is a new venue to attract and engage customers with themselves.
2. Chatboats
Chatbots are another emerging and popular ecommerce trends. Chatbots are computer software that produce human mimic sound. They are used to provide customer services and complete sales tasks. They are often used with messaging apps. In an e commerce business, chatbots are used to handle customer queries, provide product recommendations and handle refunds and returns. Make sure that the e commerce chatbots you are using are easy to understand and use. Customers should be able to find the answers to their query easily without getting irritated.
3. Buy Now Pay Later(BNPL)
BNPL is one of the most demanding ecommerce trends. This trend is most used by Gen-Z or millennials. It is an effective method to grow your e commerce business. This increases your sales as customers can buy their favorite and pay later. Lack of payment options will lead to card abandonment .
4. Augmented reality (AR)
Since day one, the biggest roadblock facing online retailers has been that consumers can’t experience products before buying them, which takes away from the immersive shopping experience. The use of Augmented Reality can also be used to deliver personalized services to the masses. Each Nordstrom shopper receives a completely personalized shopping experience guided by a virtual stylist who knows their preferences, styles, and sizes.
In addition, AR will also influence the purchasing decisions of customers. Customers can view product information online, including reviews, related products, and prices, if implemented in stores.
5. Voice Search
Voice search is not a new ecommerce trends but it was not acknowledged previously. It is widely accepted these days. According to google stats, 27% of the audience search their query by voice search. Your online store needs to be ready for voice search SEO because of the way we speak.Your content should be easy to find and answer a potential customer’s question if they are on their mobile device.
6. Blockchain
A blockchain is a distributed database that maintains records securely, transparently, and tamper-proof. From digital assets such as cryptocurrency to physical assets such as cars, this immutable ledger can track anything of value. Blockchain has virtually endless applications, and major corporations and governments are already utilizing the technology.
5. Metaverse
New emerging ecommerce trend is metaverse. It connects the virtual world with the real world. Through virtual reality AR glasses, headsets, or computer equipment, one can experience the metaverse.The fashion industry is looking forward to accepting metaverse technology trends to organize fashion shows, sell NFT(Non fungible Token) wearable and engage customers around the globe. The metaverse is a foggy concept now because of its high cost of development. E commerce businesses can create their online stores in metaverse, host VIP parties and sponsor concerts for their customers. Keeping your eye on it to match your business with the trend.
6. AI Imaging Tool
Product images play an important role in e commerce business. Customers engage with your product or store by the quality of your images. In this technology oriented world, enhancing images is also important. The study found that 3D designed images are more appealing to consumers than static ones.AI image generators make it easy to create images quickly without the help of a digital artist. It helps to create images in various arts by just posting selfies. It also provides the facilities to share those images on social media platforms.
7. AI Copywriting
Another ecommerce trends which is in practice is AI Copywriting. These software generate everything from poems to blogs. This technology is evolving fast. It is a helpful solution for those who want to generate a lot of content in less time. It also helps you to save your revenue as it replaces seasoned copywriters.
Artificial Intelligence Copywriter solves online store owners’ problem of writing fantastic product descriptions that binds consumers with the product and convert them from visitors to buyers. Additionally, there are a number of accessible tools for AI copywriting that are available that are both free and inexpensive.
Conclusion
Before building your online store, keeping these ecommerce trends in mind is beneficial for your business growth. Before proceeding with any strategy keep your customers in mind. Customer experience is the key to a successful business.