Role of Social Media Marketing for Ecommerce: A Quick Guide

Ecommerce industry is booming with the advent of the internet. The increased usage of the internet in the world has transformed the ecommerce industry. Almost every business has their online store & many are launching their stores day by day.

For any ecommerce business, social media is one of the most important channels to grow. The way social media is injecting in our lives, it is becoming impossible to spend a single day with it. Ecommerce social Media marketing helps business to grow as it has new and trending stuff because of which there is always an audience pool.

What Is Ecommerce Social Media Marketing?

The use of social media for the promotion or marketing of the business store is called ecommerce social media marketing. E-commerce stores use social media marketing for various purposes, brand awareness, generating leads, and attracting online followers. Studies show that nearly 1.08% of conversion on e-commerce websites/stores takes place from social media marketing platforms.

What is the Role of Social Media in Ecommerce?

Social Media plays a deliberate role in generating sales. Ecommerce social media facilitates communication with customers, enabling them to attract the customers to their store/ product. It provides information about the customers and helps them to run a market research. A well designed plan of ecommerce social media is important to develop the business online. It helps in gaining popularity online.

Apart from this ,social media has expanded itself which helps ecommerce businesses. Platforms like Instagram, Twitter, LinkedIn, snapchat provide various facilities to promote their product/store/website. The audience pool is also very vast on these platforms which is an extra advantage to the business owners.

Which Ecommerce Social Media Platform is Best Suited Your Business

1. Facebook

There is no doubt that Facebook is the most influential social media platform for ecommerce. The massive scale of the audience made us focus on this ecommerce social media platform key to driving the potential audience into your store. Its true strength is targeted advertising, which has made it an essential component of many e-commerce customer retention strategies. Because of the vast metrics of Age, gender, interests & location accessibility , it has become a favorable platform to many businesses. It provides a large number of potential users or new users to business. It is best suited when you want to generate loyalty of leads and customers for your ecommerce business.

2. Instagram

Next social media platform is Instagram. Instagram offers a new way of marketing to the ecommerce industry by providing visual effects. Products are highly influenced by its images & this visually dominated platform helps the ecommerce industry to drive brand awareness for online business. It enables you to tag any business in your posts. Regular sharing of posts and tagging relevant to brand helps you to expand your audience. Brand awareness goal of your brand is best achieved by Instagram.

3. Twitter

For extreme popularity & engagement of your brand or product can be achieved by Twitter. Twitter is popular for hashtags. Keep posting on twitter by using relevant hashtags to your products & business. It can reinforce your presence on other ecommerce social media platforms and generate awareness among new prospects.

4. LinkedIn

LinkedIn is a widely used high end professional social media platform. It is an ideal for influencer content, especially for high-end and high-AOV brands. Many company’s CEOs write cultural pieces to promote their business.

5. YouTube

More than 122 million people use YouTube every day, making it one of the largest platforms for video content. It can be a vital part of ecommerce social media strategies if used correctly. Video helps to influence buying decisions. Therefore it not only helps in brand awareness but also helps in conversion of users into buyers by providing visual content.

Pros of  Social Media Marketing

1. Brand Awareness

Almost everyone who has access to the internet is using ecommerce social media platforms. Social media platforms like Facebook, Twitter , Instagram etc. help to spread awareness about your brand. Social media is widely regarded as among the most effective digital marketing tools for increasing your visibility. You can help the brand grow by implementing a strong social media strategy. This is due to the fact that you are engaging a larger target audience.

2. Boost Conversions

Having a powerful ecommerce social media strategy enables you to generate conversion on your brand, store & product. Engage your customers whenever they are performing any activity on your account. Doing this they feel valued and build a better perception about your company. This helps you to boost your conversion rates.

3. Connect With Your Audience

social media helps you to connect with your audience. It allows you to listen to what your audience is talking about your product or brand. This practice helps you to understand what your customers want from you. It helps you to improve your product and satisfy your potential customers. Therefore it adds to the growth of your ecommerce business.

Cons of  Social Media Marketing

1. Difficult to Measure

This may be easier for enterprise businesses, but for small businesses, it could be challenging to measure the type of return on investment you’re attaining with ecommerce social media. Especially if your goal is public outreach or other, less tangible goals.

2. Time Consuming

The company’s effort to engage consumers takes time. It is essential that the company’s information and interactions with its audience remain current. Simply setting up a store on social media is insufficient. Furthermore, as web traffic declines, businesses want to establish a presence there.

3. Low Organic Reach

It can be difficult to come up with ideas, integral to its success imagery, and post to various social media platforms. While tools like Hootsuite and Buffer can help to accelerate the process, it is still a time-consuming task.

Conclusion

As an ecommerce businessman your foremost goal is to increase sales. There are many digital marketing tools to help you to reach your goal, but ecommerce social media is the only platform which helps to get new customers and simultaneously get in touch with the older one.
At Pinnacle Seller Services, we have a team of social media marketing with many years of experience creating effective campaigns and promoting content .

We would love to help you for the same contact us today.