Why to Use Magento Ecommerce Platform ?- A New Innovation in Ecommerce

Alka Rana ~ Published: January 10th, 2023 ~ Ecommerce ~ 4 Minutes Reading

What is Magento?

Magento is an open source ecommerce platform that gives online retailers control over their online store’s appearance, content, and functionality in addition to a versatile shopping cart system. Magento provides robust tools for catalog management, search engine optimization, and marketing.

When it comes to e-commerce, Magento is your one-stop shop. Magento ecommerce platform has a ton of features and is essentially completely complete. It is, however, a fairly sophisticated portion of software engineering. If you don’t really have web design experience or don’t hire someone who does, using it will be next to impossible.

Magento ecommerce is used as paid as well free. It can be used for free at the beginner level and paid for at an advanced level. Our clients use the Magento ecommerce community-based product. As a result of Magento’s scalability, shops with only a few products and simple needs can easily expand to tens of thousands of products and complex custom behavior. The platform does not need to be changed. There are many plug-ins and themes available that can easily enhance a customer’s experience. An online store has many aspects that need to be configured, and how well that is done often depends on business acumen. But when it comes to tailored functionality, that’s where more intricate coding is needed.

Features of Magento

1. Product Management: With a lot of pictures, optional product reviews, a favorites list, and inventory.

2. Category Management: Finding and choosing products is simple with category management.

3. Inventory management: Management of inventory, import, and export

4. Client Account: Account status, previous purchases, preferred catalog, address, shopping cart.

5. Customer Service: Add features, contact form for customers, thorough follow-up, and email service.

6. Analyze and Report: Integrate Google Analytics into your analysis and reporting process to produce a variety of reports.

Who can Use Magento ecommerce platforms?

Every ecommerce business can use magneto ecommerce platform . Whether you have few customers or a million customer base , Magento is the way. The platform creatures made it so easy and simple that anyone can use it. They don’t need to hire a specific technical person.

Advantages of Magento Ecommerce

1. User-Friendly

For those who lack the technical know-how to independently code a customized solution, Magento ecommerce is a viewer starting point. The admin area is made to be usable by people without a lot of training or experience. As a result, building the foundation of your own online store should be simple.

2. Scalability

One of Magento’s greatest benefits is that it is an incredibly scalable system, allowing you to change up your strategy from 10 products to 100,000. Because Magento is scalability-friendly, scaling it in the future shouldn’t be a problem.

3. Feature-Intensive

Magento ecommerce can become quite feature-intensive due to its ability to be such a large product. This is advantageous because you can basically make Magento do whatever you want. However, keep in mind that this might make the system more complex, which might make it challenging if you need to enlist the aid of a Magento developer.

Disadvantages of Magento

1. Development, Support and Maintenance Costs

For a variety of reasons, Magento ecommerce tech support costs are high. Magento is a complex system, so even seasoned Magento ecommerce experts need time to figure out how to complete your order. Despite the most expensive Premium Enterprise package costing an astounding $50,000 per year, the corporate option, that also includes support directly from Magento, will run you about $15,000 per year.

2. Hosting

You essentially have to host a Magento ecommerce store on a separate dedicated hosting due to its complex and scalable design. This entails additional startup costs as well as additional monthly fees for using the internet.

3. Time-consuming

Modifying Magento ecommerce or otherwise relying on input is time-consuming because the learning curve for Magento development is so much steeper than other applications. This indicates that it is less agile than some other solutions and takes longer to get where it needs to go.

Conclusion

You can set up a centralized retail system directly on Magento if you decide to use it as your eCommerce platform, thanks to Megastore. You can sell and oversee all of your retail operations from one location with the help of Magento eCommerce solution. Choose Pinnacle for e commerce services and boost your business growth.