Instagram Marketing: A Key To E-commerce Success
You must be wondering how the ecommerce business achieved success using Instagram marketing to promote their brand or products. This is so because they know the power of social media. There is no doubt that almost every businessman whether small-scale or large scale uses social media for promotion. Instagram marketing is one of the major social platforms to promote business.
In the recent year, Instagram saw a great hike, adopting new features which have opened the door to success for ecommerce merchants and users alike. Instagram marketing is the best option for those who are going to take the first step in their business. It is equally important to those as well who are in business for a long.
A recent survey found that 72% of Instagram users said they made a purchase decision after seeing something on Instagram, with the most popular categories being clothing, makeup, shoes, and jewelry.
Why use Instagram marketing for ecommerce business?
Instagram lets you upload images, and videos, connect with engaged /interested followers, and boost ROI. Instagram marketing is essential because research shows that people most resemble what they have seen rather than what they have read in plain text. This visual representation makes Instagram a major marketing tool.
Today, Almost 50% of Instagrammers shop from Instagram. Its basic shopping tools like stories, reels and posts are now like social commerce .Researches show that many ecommerce businesses see more sales through Instagram marketing shopping tools and ads.
Additionally, Instagram users are more active than the typical social media user. Instagram marketing still generates higher engagement rates for businesses than both Twitter and Facebook, despite trends that appear to indicate that Instagram engagement is declining.
Instagram marketing has become so effective for e-commerce business because of its day to day updating of tools. The Instagram marketing has recently released a bunch of new tools geared toward businesses, and there will undoubtedly be more in the future. Many of our online shopping journeys will soon start (and end) on Instagram, whether through links in Instagram Stories or shoppable Instagram posts.
72% of Instagram users reported making a purchase decision after seeing something on the platform, with clothing, makeup, shoes, and jewelry being the most popular categories. Instagram users are the ideal customers because of their high conversion rates and shopping mindset.
Ways to Grown on Instagram Marketing Platform
We know that Instagram marketing has a lot to offer at every stage. But how will you grow your business on Instagram if you have no followers? Here are some tips to grow through Instagram marketing.
1. Competitor Analysis
If you’re unsure of where to begin, observe what your competitors are doing.
The hard work has already been done by your competitors, who have collected a huge fan base. This can work to your benefit.
All you have to do to grow your own following through Instagram marketing is visit the Instagram accounts of your competitors’ businesses and take their followers.
You ought to already be reasonably familiar with your rivals. If not, try utilizing Instagram’s discovery tool to locate well-known accounts in your niche.
To get started, you can also look for keywords and hashtags associated with your brand. The best accounts associated with that keyword should be displayed.
2. Promote your Product
As an online retailer, you want customers to purchase your goods. You desire that they view your Instagram photos and make a purchase from you. The best way to persuade people to buy your products is to promote them.
To generate interest in your products, you should post them on Instagram marketing. No matter what kind of product you sell, this is a fantastic chance to highlight your offerings. By highlighting the best qualities of your products, you can grab the attention of your audience. Additionally, you can set up Instagram marketing so that customers can buy your goods directly from your page.
As an online retailer, you want customers to purchase your goods. You desire that they view your Instagram photos and make a purchase from you. The best way to persuade people to buy your products is to promote them.
To generate interest in your products, you should post them on Instagram. No matter what kind of product you sell, this is a fantastic chance to highlight your offerings. By highlighting the best qualities of your products, you can grab the attention of your audience. Additionally, you can set up an Instagram marketing shop where customers can buy your goods directly from your page.
3. Use Hashtag
Hashtags are the most important part of Instagram marketing. It is one of the platforms which is using multiple hashtags in a post. Hashtags are used to create campaigns for your business..
Hashtags are a fantastic way to increase brand awareness for your online store and attract new customers. People will visit your company after seeing others use your hashtag to post about your goods. They might even look at your goods to see why customers adore them.
Utilizing hashtags will increase brand publicity, which will result in more leads and sales.
4. Prioritize your competitor
Your customers are most important, after all you’re doing so much because of him. Always keep your customers on the top of the priority list. Whenever your customers post feedback you should have to reply to them, address their problems if any or praise them for sharing positive feedback.
It builds customers’ trust in your business. When you solve their query , it builds your positive image in the customers’ eye that you are addressing their problems and solving their issues with your product or brand.
Ready to achieve your ecommerce Goal
Instagram marketing is one of the best platforms to achieve your ecommerce goal. It has a varied range of tools to highlight your product and engage customers. The visual feature of Instagram marketing tools makes it easy to enhance your product.
To build your ecommerce store through instagram marketing contact us now. Pinnacle seller services is the best in providing instagram marketing services.