How Important are Product Images in eCommerce? – Explain
The ecommerce industry is growing day by day. It works on visual marketing. There is no doubt in it that visuals can create or damage your brand’s identity. After all, what is seen is sold. Product images are the important ones to care for while creating your ecommerce store. It is the core element to drive ecommerce sales. If your product images are not executed well then customers will not entertain you.
Images are one of the important aspects for small businesses that are competing in the ecommerce world and driving sales. It is vital to utilize the best Ecommerce Product images to grow your customer engagement. It doesn’t matter how much you take care of user experience, if your ecommerce product’s image quality is poor then you stand nowhere in the market.
Why are Product Images Important to Drive Ecommerce Sales?
A customer has to rely completely on the product’s visuals while shopping online. To convert a visitor into customers your product images should be high in quality and clearly recognizable so that people don’t leave cart abandonment. Here are some of the reasons why product images are important in an ecommerce industry to drive sales.
1. Create a First impression about your product or brand
While landing on a product page and you see a blurry image or no images with vigorous description what will you do? You may definitely leave it without purchasing it. Your product images are the core element or engaging customer with your product or brand. According to a study, a human brain reads visuals in just 13 milliseconds. You have just 13 milliseconds to leave your first impression on the customer’s brain. Your ecommerce product images qualities should be high enough so that customers will spare time to know more about it.
2. Help You to stand from the competitors
The key deciding factor behind every online purchase is high quality products images. Therefore it is important to include high quality product images with all possible angles so that customers can easily understand what products is or how it is looking from each and every side. Ecommerce Product images are the factors which help you to differentiate your brand from your competitor. If you execute it well then it is beneficial for you. When comparing your product with your competitor, a high quality product image can save the purchase.
3. Boost Sales and Reduce Returns
Visual marketing is important in the ecommerce marketplace. Whether the product description and specification are important, the initial spark of purchasing an item generates only through high quality product images. So it is important to maintain high quality ecommerce product images to initiate that spark and boost conversion.
A good quality ecommerce product image also helps to reduce ecommerce returns. If you sell a product and the customers find it not according to the product image then it is obvious that they will return it. With high quality product photo, ecommerce return rates are reduced. Visually appealing images will engage customers with generating more leads, on the other hand reducing return rates. So keep your product pages optimized with good quality ecommerce product images.
Tips to create ecommerce product images to boost your sales
Here are some tips to create your ecommerce products images to boost your online sales. Read carefully and implement it to generate the best possible result.
1. Use High quality product images with various angles.
As the product can only see the product images and unable to see the products visually, their buying decision only depends on the product images. To drive ecommerce sales, high resolution product photo from different angels is important. These images not only draw customers attention towards the products but also make customers feel comfortable about the purchase.
Before making it live make sure that the products images are of high qualities. The background of the products images should not be overpowered. The background of the image should support and not harsh shadows.
2. Showcase your product in use
To boost your ecommerce sale, showcase your products’ images in use. A consumer can better relate with your product when it is shown using someone. Always display your audience using products to make their purchasing decision more strong.
Impactful editing is must
Editing of product images is as important as capturing. Edit the images wisely. Cropping, lightning, touchup or color adjustment all enhance the image appearance. Do not over edit the images as it is the actual representation of the image so keep it normalized.
3. Optimize images well for SEO
To make your products visible or increase traffic to your ecommerce store, it is important to do Search engine optimization(SEO) of the images. Optimize your product images with image description, alt tag, anchor text. These tags will help search engines to understand your image and boost your search ranking on SERP.
4. Provide an image zoom feature to your customers.
Providing your customers with image zoom features is essential to any ecommerce business. Almost all Consumers are always trying to zoom in and look for a detailed view of the product. If your image fails to do so then the customer will leave your store being unsatisfied. This is where your high quality ecommerce products images come. A high resolution image will not pixelate on zooming which retains customers’ interest with your product.
Get most of the value from your product Photo
To drive ecommerce sales, it’s important that you can lead customers on their shopping journey from landing on the product page to successful checkout. Images plays an important role to drive traffic or boost sales of your ecommerce store. Keep these tips in mind while creating images for your ecommerce store.