How is Video Content Important to Drive Sales in E-commerce Business?

We live in a world where we are dominated by the videos surrounding us. We use video content for entertainment, study, communication or to learn new things. These videos have a special impact on our minds. Video Content is useful to evoke buying decisions. It means a lot in the e-commerce industry. If you want to drive more sales to your account, reach more customers, and compete with your competitors then you must have to produce video content.

How to Make Effective Video Content?

Here are some relevant product video content strategies to enhance your e-commerce sales.

1. Begin with a Full proof Plan

Here are a few things which you should keep in mind while making video content strategies.

How will your product be promoted?
Benefits of the product to customers.
How to Drive them to the payment gateway?

Even if your product is widely used by the masses, create a video with emotions, stories, and style so that it will elaborate more about your product. More you target your video towards ideal customers, the more revenue will be generated.

2. Consider Your Budget

It is obvious that you have multiple products in your ecommerce store. Creating Video content for all products is not a good idea. Video is a significant investment so always make sure that includes top products from your products. Make videos with necessary details to keep your customers engaged with yourself.

3. Video Length

When a product video is wrapped in less than 60 seconds, it has the highest engagement rate. However, the ideal video length is difficult to predict because it is dependent on the type of video. Your clip should be long enough to convey a clear message to the viewer while remaining concise.

Running analytics and heatmaps to determine when your visitors lose all interest and leave is the best strategy. This will tell you what length is appropriate for your good or service and potential customers.

However, there is a graph of average engagement vs. video length to show how well the two components are inversely proportional.

Why is Video Content Important in E-commerce?

Whereas product images can explain the product in different ways, video content has the ability to provide a deeper perspective of the product before making a purchase. Users only rely on their vision and they believe that they will have the best product.

To provide the best shopping experience to their users, many e-commerce companies started using video content. It enhances your product specifications. Stats indicate that product videos outperform product images in terms of sales. This is due to the fact that customers can get a close-up look just at an item before purchasing it.
Successful companies use video Content to increase their sales and annual revenue, and your company can join them. Here are some of the reasons why you ought to incorporate video content into your e-commerce business.

1. Increase Engagement

Adding videos to your ecommerce website increases engagement rate. Stats show that most people spend their time watching videos online. Average person used video before making any purchase.

It is obvious that video is being considered over other marketing strategies. These video content help users to completely understand the product specification. They prefer videos as it presents the information in a better, clear & crisply way. This attracts customers’ attention towards video rather than images & text.

2. Increase Conversions

After increasing engagement, video content increases visitors to your store. If you have applied video content correctly, then it has the ability to convert users into customers. According to stats, 75% of purchases take place by watching video. A good product video gives a realistic feel which converts users into customers.

3. Brand Awareness

Brand Awareness goal is achieved by video content marketing. It is the best way to create awareness of your brand. Potential customers want to know what’s so special about your brand when they visit your site for the very first time. It is not generally a good idea to overwhelm them with text documents that some may find difficult to comprehend. As a result, make good use of visuals.

4. Help in Answering Customers Most Asked Questions

Video content not only helps in branding your store but also helps in answering customers’ FAQ’s. Video content related to products is beneficial to those customers who are new to your store so that they have an idea of your product. A product centric video helps in answering queries related to buying and refund so that their shopping experience becomes hassle free.

Tool For Online Marketing

Sharing the vision of your product with potential customers can be a difficult task. However, you can avoid the hassle by using a visually attractive product video created by a well-known video production company. Product videos are very popular on social media sites and can provide your e-commerce startup with much-needed exposure.

Wrapping Up

Video Content is informative & premium quality. They have the ability to increase your conversions and add new customers to your loyalty database. Therefore it is advisable to make your product video interesting & engageable to connect with customers.