Why are Google Ads for E commerce Needed ? – Solution 2023

Online Marketing of any business is as important as offline marketing is. No matter whether the business is offline or online, you need strong marketing strategies to improve your growth. One of the best tools for ecommerce marketing is Google adwords(also google ads). If implemented correctly, it gives the most accurate results. Every seller must use google ads for e commerce to grow their visibility or sales.

What is Google Ads?

Google ads are online ads that are managed by the search engine google. It helps you to reach your product or services to potential users when they search for it. Google ads for e-commerce works on pay-per-click (PPC) advertising. This means that you have to pay when a user clicks on it.

Types of Google Ads for E commerce?

There are 4 different types of google ads for e commerce that you can run and all of these are done from the same platform.

1. Google Shopping Ads

The very first google ads is google shopping ad. It is suitable for ecommerce businesses as it shows up the product dynamically to the potential users to match their requirement. Google ads are best suited if you are selling B2C.
These ads are the best suited way to drive traffic to your site. A little more work is involved with Google Shopping. Your Product Feed determines how often your product will appear. The brands, quantities, sizes, colors, and other pertinent details about your product are all included in this list. To target the right searches, you must carefully optimize your Google Shopping data feed.

2. Google Search Ads

Google search ads are the other most popular google ads for e commerce among advertisers because of its longevity. Because of how the platform functions, Google Search and  Shopping are not the same. You have more control over search when it comes to the keywords you want people to find your products for. Additionally, Google Search ads allow for more copy, including a description to pique the interest of the searcher. However, unlike Shopping ads, Search ads are limited to text.

3. Display ads

Next google ads for e commerce is Display ads. Display ads almost cover 90% of the internet audience. It shows across the website on google in the form of a box or banner. The ad shown is of users interests which you have set by creating custom audiences.Considered a less expensive source of store traffic is display advertising. Although the ads may be slightly relevant to the user, the buyer intent might not always be the same as it is for search ads.

4. Video Ads

Video ads is another ad of google AdWords for ecommerce. It generally displays before or during the video.Video Ads is helpful google ads for e commerce as it is easier to digest than text. Video ads generally have much better Click Through Rate(CTR) as they have much engaging power than display ads.

Why do you Need Google Ads for E commerce?

Google ads for e commerce can benefit your business in many ways.

1. High Return on Investment

Every day, businesses can invest thousands of dollars to entice customers to buy more. When you use the search network, Google Ads can bring you clients who are further along the sales pipeline and prepared to buy.
Given the enormous amount of user data that Google gathers, it is safe to assume that the ads will be highly relevant to the user’s interests.

2. Boosts Leads and Clients

Google Ads can help your shop in a variety of ways. It’s crucial to keep in mind, though, that a customer may not convert on their first visit to your store. Keep in mind that not every opportunity is lost when a visit results in no sales.

A lead is a visitor who submits an inquiry or joins a mailing list; they could later become a customer. Conversion tracking, a fantastic feature of Google Ads for e commerce, enables you to link a sale to a specific visit when using them. It is excellent to have this information even if a sale does not occur during the first visit.

3. High-Quality Traffic

Google Ads for e commerce generate high-quality traffic because those who visit your online store via Google tend to convert at a higher rate. This is due to the fact that users who search for the item you are selling are much more likely to have buyer intent.
The Google Ads search network is only advantageous to your company if your product is well-known; people won’t search for a product they don’t know exists. This is an important point to make.

4. Active Customers

This one is significant because Google Ads for e commerce directs interested customers to your product page.

Customers will already be in the second stage of the purchase funnel if they are actively looking for your product, which increases the likelihood that they will make a purchase on their first visit to your e-commerce site.

5. Amazing Integration

Additionally, Google Ads has a fantastic integration with Google Analytics, which will give you even more information about which ads and audiences are working more effectively than others. You can find detailed instructions on how to start here.

Additionally, it offers integration with ecommerce platforms like Shopify and Woo Commerce so you can manage and monitor all of your ad campaigns in one location.

Conclusion

You should avoid Google ads for e-commerce campaigns except for e-commerce campaigns. We think we’ve covered all the essential information about using Google Ads for e commerce.
We believe you should now be able to flawlessly optimize PPC campaigns that will support the expansion of your company.
Always keep testing and fine-tuning new campaign strategies until you find the winning combination for the best results.
If you’re still hesitant, leave everything in the hands of our eCommerce marketing specialists.