What is the Best Way to Use Influencer Marketing in E-commerce?- A Definitive Guide

 Ecommerce influencers marketing programs are widely accepted by the eCommerce industry. It is one of the best ways to grow your presence in the eCommerce industry. Influencer marketing has changed the way promotion took place. The transformation of content has also affected the way influencer marketing is carried out by professionals.

This blog contains in-depth information about ecommerce influencers marketing. It will describe how ecommerce influencers contributed to this industry and benefitted them.

What are Ecommerce Influencers?

To know about ecommerce influencers, you need to understand first about influencers. Influencers are people who are well-known in their field or have a large following. They are classified based on their ability to influence others.
Whereas, ecommerce influencers are a new strategic way to generate leads and audience with your marketing skills. It promotes your brand by presenting it to the right audience at the right time.

Types of Influencers

Influencers is broadly categorized in 4 types:

1. Nano Ecommerce Influencers

Nano influencers are those who have less number of followers (1K-10K). They are localized and cost effective ecommerce influencers. They have a very strong effect on localized areas and have high engagement rates. Their aim is to get people on a regular basis that promote and share products with their friends & family. Nano ecommerce influencers are found on social media channels more on Facebook & Instagram. This type of influencers are used when you own a small business and you don’t have enough budget for marketing. You got people who are loyal people of influencers. It is a cost effective method.

2. Micro Influencers

These types of ecommerce influencers have a little larger audience(10K-100K). These are experts in their respective fields. They were regarded as knowledgeable sources in that industry. They were like the leader who influences their thoughts. Micro influencers are ideal for shifting your marketing strategies from brand awareness to a specific approach.

3. Mid Tier Influencers

Mid tier ecommerce influencers have followers 100K-500K. They have a group of trusted and powerful people in their profiles. They offer board reach & slightly more engagement than Micro Influencers. It has a relatively high pricing & segmented audience which is easy to reach.

4. Mega Influencers 

Mega influencers have followers between 500K-1 million. They are highly influential as they have celebrity status. They are active on social media and spend time with their audience. These ecommerce influencers marketing have a high engagement rate. They collaborate with multiple brands at a time. Price tags are very high, depending on the profile. Mega influencers are used to increase brand awareness when your product needs to reach the greatest number of people possible.

How to Kick Start With Ecommerce Influencers Marketing?

Ecommerce influencers marketing is a powerful evolving tool to grow in the market. To completely understand the process. Give it a look in the below paragraphs:

1. Define Your Audience

While choosing ecommerce influencers marketing tools, keep your niche in mind. Before proceeding in selection you just categorized your targeting audience space. You’ll need to clearly identify the brand value and identity. Your brand identity will help you to identify your existing potential audience.

2. Find the Accurate Ecommerce Influencers

Sometimes you don’t even realize that somewhere influencers are promoting your brand. Your customers are your biggest influencers. They have a social circle where they can influence people.

Always offer your customers to recommend or refer your products to their friends, family & social circle. Provide Incentives to them for promoting your brand. It is the easiest way to start your ecommerce influencers marketing.

3. Approach to Influencers

There are many ways to reach out to influencers. Use your own business as a guide. The easiest method for contacting influencers is to send people a direct message on the platform of their choice. You’re likely to find an Instagram influencer who receives and responds to many messages on the platform.
If these influencers are also customers, you will have access to additional contact information. Don’t be afraid to use them! Send emails or try calling to learn more about the opportunity.
This approach may be appropriate for smaller influencer program, but if you plan to work with a large number of ecommerce influencers, you should consider using tools to help automate the process. With marketing automation software, you can email a list of influencers in just a few clicks.

4. Design Campaign

As you work with influencers to promote your brand, it is imperative that you develop a strategy. This enables you to use your money as efficiently as possible.
Maintaining an existing relationship with your influencers is one of the best tips. You should keep in touch with those you choose to work with on a regular basis, even between campaigns. To keep them interested, give them an inside look at what’s going on at your company.
It will save you from having to go through steps 1 and 2 every time you want to run a new campaign.
Ecommerce Influencers marketing campaigns are the best way to promote your business. These campaigns can be one-time offers or ongoing as well. Referral links enable customers to earn a commission every time an influencer purchases from your link.

5. Evaluate Return on Investment

Apart from what tactics you used, it is important to measure your return on investment to ensure that your ecommerce influencers marketing campaign is performing well. The main goal of ecommerce influencers marketing is brand awareness & conversion.
Brand awareness can be measured from Impression & view on ecommerce influencers content & engagement on that.
Conversions are measured using sales data.. If your are using affiliate marketing tools you can easily measure sales data.

Conclusion

Ecommerce influencers marketing is an emerging tool to promote your brand and survive in this digital world. By opting influencing marketing you can reach new target audiences and touch even millions of peoples. If you are looking to reach out to a customer base, this article will help you to spread off your business wings.