What are the Ecommerce Challenges Face by Customers While Shopping?-A quick Guide

 The ecommerce industry is growing at a rapid pace because people find it more convenient than visiting physical stores. Purchasing products from the comfort of your home is quicker and easier than walking in the street. It helps to compare prices of a similar item easily and you can also read the customer’s review to know whether the product meets your requirements or not.

However with the increase of ecommerce portals and purchasing activities of customers on these domains, the ecommerce challenges they faced while shopping also increased.
This article included every challenge that a customer faces while shopping on an ecommerce platform.

Here are some ecommerce challenges faced by customers while shopping along with solutions.

1. Product Quality

The most common issue faced by customers while shopping ecommerce is that there is no guarantee of the product’s quality. Customers can only watch the product image and read the description about it but it’s not guaranteed that the product quality is the same as described. Also the product review is sometimes not correct also. The reviews of the product shown are not 100% accurate. To earn more profit sometimes, sellers delivered cheap products at a higher rate.

Solution: Customers believe that the product quality is the same as described. Therefore you should ensure that your ecommerce store is trustworthy by conducting product inspection. You should also attach a quality assurance certificate of the product if any.
As a seller, you should keep the quality at topmost priority. Never compromise on product quality. It matters a lot at each and every stage of the product line. If you produce high quality goods then you sell more and earn high revenue.

2. Product Page Design

Product pages are one of the critical elements of ecommerce when it comes to brand presence. A well defined product page is important for your ecommerce store. It generates more leads, increases visibility to the product and boosts conversions.

Solution: Make sure that you have included all the essential elements like title, description, golden keywords, prize, size, CTA’s, Product USP etc, on your product page. It is important to have a well-structured product page design in order to attract customers. It should be visually impressive and responsive with all the details they require.

3. Hidden Charges

Customers frequently encounter surcharges when making purchases online for items like processing payments, courier services, tax, shipments, and handling fees. A lot of retailers include additional fees in the final cost of the product. A deal’s success or failure can be determined by additional fees.

Solution: Always include shipping costs, taxes, processing fees, and all other prices in the total price that is displayed. Try to avoid any unexpected fees at the checkout. To display hidden fees or to add additional fees for extra services like gift wrapping, rush orders, packing fees, etc. on orders, use the Extra Fee Extension for your eCommerce store.

4. Delay In Delivery

During the course of e-commerce shopping, this is quite a common issue. Sometimes shipping takes too long to deliver so you may miss your moment. It not only delivers late, sometimes they deliver the wrong product and spoil customers’ excitement of trying it.

Solution: Customers are far more likely to be happy with their purchase and return as repeat customers if they know when their product will be delivered, where it is currently, and the number of days left till it gets delivered to them. In order for customers to quickly keep track of the shipment, you must supply the order tracking information. If there is a delay in the delivery of the order, they immediately contact customer service.

5. Refund Policy

One of the biggest issues with ecommerce shopping for consumers is trying to get one‘s returns back after they’ve already paid for them. Even when a customer requests a refund, some business owners will not issue the money back.

Customers may wish to return their purchase decisions and request a refund for a variety of reasons. Some of them include being unsatisfied with the purchased item(s), items being damaged in transit, the ordered item(s) being the wrong size, etc.

Solution: Create as much leeway in your return policy as you can. Ecommerce retailers should clearly state their refund policies on their websites so that customers know what to expect in the event of a problem. You won’t deal with refunds, returns, or exchanges very often if your products and services are consistently good.

6. Lack of Payment Option

Another problem customers encounter when making purchases on ecommerce websites is a lack of payment options. Sometimes, COD isn’t an option, and customers may be unsure of how to proceed if their debit card doesn’t work. People these days favor cash-on-delivery options due to the prevalence of fraud cases.

Solution: Owners of online eCommerce stores ought to have made the site’s absence of payment options better. It’s a good idea to give people a couple of options for payment.  Additionally, payment methods must be safe and secure. Cash, checks, debit/credit cards, and wallet pay transactions are all acceptable forms of payment.

Conclusion

Ecommerce shoppers generally face various challenges while shopping online. They may face technical glitches, payment issues, checkout process, shipment orders or fraud. These issues result in decreases in sales and make customers frustrated.