What Is Amazon Saheli Program?- Elaborated
You should be extra careful when doing a photo shoot since your products will be judged on the quality of the photos.Women are an important part when we talk about the growth of the country. Our government is taking different initiatives to empower Women. Amazon also came forward to empower women entrepreneurs with its scheme Amazon Saheli. We all know it’s a world of online buying & selling. Online marking is at its peak. To contribute to women’s empowerment, Amazon promotes women entrepreneurs in eCommerce marketing.
What Is Amazon Saheli?
The Amazon Saheli program started in 2017 to promote women empowerment in India. The program is exclusively designed for women to sell their products on Amazon Marketplace. In this program, Amazon has designed a special store where women can list and sell their products.
Amazon’s Saheli program also works with the vast majority of organizations dedicated to women’s empowerment. You will get handicrafts, jewelry, accessories items etc. in the Amazon Saheli store.
Amazon helps women entrepreneurs to scale their business and build a business value in an online marketplace. Approx. 80,000 women have successfully enrolled into Amazon Saheli program.
How to Join Amazon Saheli Program?
Amazon has set a requirement pattern which you have to fulfill. To participate in the Amazon Saheli program, you must meet the following requirements: GST, Bank Details, Business Ownership Details, and so on..
Arrange the details accordingly and then send your application to the Amazon Saheli portal. If you meet the Amazon Saheli program requirements after reviewing all of the details, Amazon will send you an invitation via email. Amazon offers training for their application in both online and offline modes. The training was free of cost and it is for the successful running sellers account.
Benefits of Amazon Saheli Program
1. Amazon Saheli Store
Those women who have access to Amazon Saheli Program are provided with a separate store name” Saheli Store” .The benefit of this store is that it provides high visibility to the store. People can search for handicrafts, kitchen and home appliances, clothing etc. Sellers will get a wider audience base here.
2. Low Commission Rate
Amazon has reduced the commission rate to promote women empowerment. The fee to sell on Amazon Saheli Program is reduced to 12% or less depending on the product category for one year. To make women financially strong , Amazon reduces the referral fee of . This will encourage women to start their business & make it a success.
3. Training Support
Amazon provides personalized training to Amazon Saheli users to completely understand the online business tactics and kickstart your business. They will assist them from account creation to product listing. The training sessions took place in online & offline mode . You can choose either of them according to your convenience.
4. Free Imaging & Cataloging
When doing a print shoot, you should be extra cautious because the quality of the prints will be used to judge your products. Amazon will not charge any fee from women entrepreneurs of cataloging & imaging or products. For an online business, cataloging is an important part and is time consuming, it has to be done perfectly. Amazon sellers will provide cataloging services and their services lead to better brand visibility.
5. Better Customers Visibility
The Amazon Saheli program gives a special place for women made products on Amazon. Saheli stores only contain products created by women. This increases their chances of visibility and brings more sales for them. Sellers can use various marketing tactic to generate more traffic and build brand visibility.
6. Personal Account Manager
Amazon Saheli program users are provided with a personal account manager. Appointing an account manager is an unquestionably wise decision because it simplifies sellers’ lives. They will handle the entire seller account. As they are professionals, the productivity will increase for the product. They will apply all the strategies which will turn to increased sales growth.
7. Amazon Marketing Support
Amazon has various marketing models which will help you to promote handmade products among customers and encourage them to buy. It promotes their products on Amazon home pages and various social media platforms.
Limitations of Amazon Saheli Program
1) The biggest limitation of the Amazon Saheli program is that the customer support is very lazy. The customers have repeatedly complained that the customer care staff does not assist timely and solve the issue.
2) Customer feedback about delivery is not very positive. They continuously complain that the delivery is not on time. Especially in Rural areas, delivery never reaches on time.
3) The minimum requirement to enroll in Amazon Saheli program is very high and elongated that sometimes poor local artisan are not able to fulfill. The rural woman is not knowledgeable enough to understand the procedure of this program.
Conclusion
Ecommerce marketplace is a great opportunity to grow business for women entrepreneurs. Those who have skills but cannot start their own businesses can benefit from Amazon Saheli. It will make women entrepreneurs’ dreams come true to become a businesswoman. The program definitely supports women’s advancement in the world of business and contributes to the mission of women empowerment. Online platforms are a great opportunity to grow in the normal as well as in festive season.