What is Amazon Launchpad Program?- A Guide To Grow Online
Amazon is the largest brand when it comes to online marketing. Amazon is continuously thinking about the seller’s benefits. They frequently started new programs to grow on Amazon. It is a marketplace that welcomes all types of sellers whether small, big, or an entrepreneur.
What is the Amazon Launchpad Program?
Amazon Launchpad is a different program that welcomes entrepreneurs and showcases their product to millions of users on Amazon. The main aim of the policy is to support the upcoming products and startups. Amazon Launchpad provides various marketing tools to those who want to promote their new products or startups to achieve success. Amazon Launchpad is beneficial for both buyers and sellers. It’s a win -win game for both buyers & sellers. It is for those who are looking for cutting edge & innovative items.
Eligibility to Enroll in Amazon Launchpad Program
You can enroll in Amazon launchpad program as long as you have new and innovative items. Those who are already selling on Amazon can also apply for the Amazon Launchpad program. The condition to apply in this program is that the annual sale of the seller should be $5 million. After fulfilling all these requirements you can apply for Amazon launchpad and Amazon will reply accordingly with approval or rejection.
Amazon will always be on the customers’ sides. They are always trying to make their customers’ experience better. To enroll in the Amazon Launchpad program your products should meet some important requirements. Your product should have at least 5 reviews with an average of 3.5 ratings and more & also it should be eligible for FBA with a prime badge. The products you are going to launch on Amazon Launchpad need to be registered and eligible for Amazon Brand Registry.
Opportunities to grow brand on Amazon Launchpad
Amazon Launchpad Program provides your brand with great opportunities to grow your business on Amazon and reach new & potential customers. There are several tactics which you can use to grow your business on Amazon.
a) Recognition
Amazon Launchpad Program is made in such a way so that your product is discovered faster. In this program there is increased focus on your brand and email campaigns are more category focused. Amazon provides a 7-days free drive trial.
b) Product Page Presentation
Publishing unique content on a detail page is another way to take your product on top of the search page. Amazon’s Premium A+ tools provide a highly customized experience on the product detail page. It includes carousel, incorporated videos, widescreen formatted content, hotspot images & enhanced comparison table that helps your brand to stand out and differentiate your product through unique content. Amazon Launchpad program also provides imaging services for high quality photography.
c) Technical Support
Amazon Launchpad Program provides full support before and after enrolling into Amazon Launchpad Program. It guided you from account setup to detailed page optimization. Amazon provides a single destination to discover products and stay on the top of the list to enjoy the benefits provided by Amazon Launchpad.
d) Global Expansion
Amazon provides global expansion of business. There are 9 countries which come under the Amazon Launchpad Program. It supports launching of business and provides benefits in all countries.
Benefits of Amazon Launchpad Program
Amazon Launchpad program comes up with several benefits for sellers so that they can grow their business.
a) Onboarding Support
For startup & emerging brands, it is a unique challenge to set up an online business. Amazon Launchpad members are provided with full support for creating accounts on it. They were provided with onboarding support or helped in listing their products. Amazon Launchpad program helps sellers to successfully launch the product & taking care of the listing is informative , engaging and has a caliber to convert the customer into buyer.
b) Amazon Launchpad Marketing
Once you successfully launch your business on Amazon Launchpad, you are now eligible to access the Amazon Launchpad marketing package to grow your product among users. Amazon Launchpad mainly focuses on discoverability of a product . It provides placement of your product in a new release section of Amazon launchpad home page. Your product will receive a place in the featured Amazon launchpad category.
c) Emails Marketing
Amazon Launchpad members can access the feature of email marketing. This will allow sellers to include their product in the emailing list. This will promote their product to a wider audience.
d) Business Overview
Amazon Launchpad provides tools to check business insights , that helps you to find out your business loopholes and fix it with various marketing techniques. It provides highly experienced advisory to advise you about your business growth.
e) Ongoing Opportunities
Opportunities that are available throughout the year on Amazon Launchpad for all brands are:
1) Amazon Events: Events occur all through the year, Amazon Launchpad provides a special placement in corporate events like, great Indian sale, prime day, small business day etc.
2) PR Support
The Amazon Launched Program featured products in Amazon PR events throughout the year.
3) Grow With Team
Amazon Launchpad sellers can collaborate with different Amazon team members and grow their business to the next level. They are eligible for additional discounts like discounts, credits etc. All the details will be shared to members once they complete the process of registrations.
Conclusion
If you are planning to run a business on Amazon or already a seller on amazon, to increase brand value Amazon Launchpad is the best method. It is the best suited method for startups as it is especially made for them only. Like every good thing comes up with a bad, to enroll in it research properly about it. To grow on ecommerce it is important to keep updates of the new technology. Read to stay update.