Amazon Karigar Program: Empowering Artisans
Amazon karigar program was started in 2016 with the aim to allow small businesses to benefitted from the ecommerce industry and grow their business. The main motto to establish the karigar program is to transform handlooms and handicrafts across the country.
What Is Amazon Karigar Program?
It is an Amazon initiative for the upliftment of India’s rich artisans and weavers. Amazon Karigar program provides a platform to artisan & weavers to sell their handmade products across the country. This program is launched to provide more visibility to their products and increase their handicrafts business.
Who Can Join the Amazon Karigar Program?
You can join the Amazon Karigar Program
1. If you are an artisan in India and searching for a place to open an online store to sell your product.
2. If you are an NGO or a not-for-profit organization that works for the upliftment of the artisans.
How to Enroll in Amazon Karigar Program?
1. Go to Amazon Karigar site. https://sell.amazon.in/grow-your-business/amazon-karigar
2. Click on Apply button
3. Fill All the required details and click on submit.
4. Request Submitted
A thankyou note is deliver to you once you clicked on submit button. Your request is submitted with Amazon Karigar and they contacted you back with in 48-72 hours.
Benefits of Amazon Karigar program
1. Personalized Training to Quick Start Your Business
Amazon Karigar program provides personalized training to sell on Amazon. It provides A to Z guides to quickly start your business online. Managing the seller dashboard is not an easy task. Amazon karigar training program helps you to completely understand the tactics of maintaining a seller dashboard. The e-commerce giant provides full stack training to guide them in the ecommerce industry so they can grow well.
2. Account Management Support
Amazon Karigar has an account management support system which will guide you to grow your sales online. Account managers will completely understand your products and research the market accordingly. They then use strategies to build your product/store images in the marketplace. They will do a completely relevant keywords research for your product on Amazon Karigar store so that your product can reach the top of the search page. Amazon Certified account managers are very much professional in their work and increase your sales while simultaneously maintaining account health.
3. Subsidized Commission Fee
Amazon Karigar program changes less commission fee. The sellers who registered on the karigar have benefitted from this. Amazon is helping the artisans & peasants for their upliftment by doing so. If the commission amount is less, then they can earn well by paying less fee.
4. Cataloging Support
Product cataloging can be time consuming for sellers. They must complete this task with adequate resources such as high-definition cameras, editing software, lighting equipment, and so on. When selling items on e-commerce marketplaces, you must understand the significance of cataloging.
The cost of cataloging is determined by the type of products you wish to list on the marketplace. Cataloging Support will be offered to you once you have enrolled as an Amazon karigar seller. Sellers can obtain good product photos after delivering goods to professional service providers.
5. Audience Pool
E – commerce giant Amazon has a larger customer base. Across India, traffic is in the millions. After joining the Amazon karigar program, your items will have increased visibility. In an online business, reach is critical. If your items do not make an impression, your conversion efficiency will be lower and will need to be increased.
Amazon sellers must increase their sales on the Amazon marketplace. There are numerous methods for developing marketing and advertising campaigns. Campaigns on the marketplace are simple to create. However, if you really want to increase traffic from social media sites, you will need some skills. It is always preferable to target customers during festival seasons.
To get good sales on Amazon, sellers must conduct research before launching any campaigns. After examining the research data, you must perform strategically predicated on the audience and budget you have for enhancing market orders.
6. Marketing Support
There is a demand for marketing to promote the product. Amazon sellers must promote and advertise their products on social media platforms in order to increase sales.. You can target a local audience by creating Ad campaigns and offering the best items at very low costs.
Within the seller central dashboard, Amazon also provides advertising options. It is entirely dependent on the seller’s budget for advertising their products. Amazon Karigar advertises for as little as 50 Rs per day. It is, however, always advised to run your advertising campaigns for at least 30 days.
Amazon sellers must run and analyze campaigns in order to gain a better understanding of the advertising. They can benefit from advertising assistance in order to grow their online business. Professional service companies can give you a lot of information about products you would like to sell on the market.
Conclusion
Amazon India has a high product demand from the craftsmen, handloom, and handicrafts industries. If the sellers deal in these industries’ items, they will receive good orders. So, if you believe you have what it takes to become a Amazon karigar seller, you should apply for this curriculum and take advantage of all the benefits available to sellers in order to scale their online business.