How A+ Content is Important in E-commerce Business?
E-commerce stores perform well when you present your product in a well-mannered way. Product listing is important to rank your product. Having a good title, description, and bullet points is enough to increase conversions. Optimizing your listing A+ content is very important. A+ listing creates unique experiences for customers. It is important for mobile users, it shows up bullet points all above to millions of users.
What is A+ Content?
A+ content is an advanced feature for sellers to enhance content on their product listings. The aim of the A+ content is a step further beyond the basic criteria of the product description. It allows you to describe your product to the audience in a different manner. As an addition to the product listing, enhanced texts and images will make your product visually appealing to users. It defines your product’s USP which makes buyers understand your brand or product.
What are the elements included in A+ Content?
1. Enhance Branded Content
A+ listing featured with enhanced branded content is an important factor of A+ content to make your product visually impactful. It contains a variety of images of a single product which helps your customers to completely understand your brand or product.
2. Emphasizes USP
Always emphasize on your product’s USP. It helps your product to stand out from others. Also includes benefits & features of the products. Keep in mind that benefits & features are not the same. Adding benefits helps you to evoke purchase emotion that drives increased sales.
3. Precise & short content
Even a non-skimmer will not want to mess with content by reading through that much text to see if one’s product is right for his or her needs. Stick to the basics with short and precise content that informs shoppers rapidly about the product and allows them to make an informed purchasing decision. Also, rest assured that you will begin by adding enhanced content to the best-selling products first. Use this feature where the likelihood of profit is higher.
4. Make use of your product reviews.
Customer reviews are extremely important, and you should not underestimate them. Read through your customer reviews and even those posted on your competitors’ listings that offer many similar products to yours before creating A+ content. This will provide you with a clear picture of the types of content that your customers value the most.
5. Keep it visual rather than textual.
A+ content should be more appealing, which means it should include more visuals and less text. The text should be explained in simple terms so that even a layperson can understand what is written. The message must be communicated directly to the shopper through the content. Maintain a proper balance of lifestyle product photos versus real product photos, as well as a feature that highlights the ASIN.
What are the Benefits of A+ Content?
1. Makes a Strong First Impression
Online market is a pool of millions of customers. The question arises here is that how your product will stand out is different. A+ content helps you to enhance your products with the uniqueness of your product’s features.
2. Increase Conversions and increase sales
Product listings with A+ content tend to sell 10% more. The A+ feature improves conversion, increases product branding, and improves the customer buying experience.
Attractive images combined with good contents persuade on-the-fence buyers to make a purchase, resulting in an increase in ROAS (Return on Advertising Spend) and a decrease in ACoS (Advertising Cost of sales).
3. Improves Shopping Experience:
Optimizing your product listings with A+ content creates an appealing shopping experience for customers. Furthermore, it improves the readability of the product page, making it more engaging and user-friendly.
4. Boost Your Discoverability
A+ content increases the likelihood that your products will appear more frequently in search results and related product sections. As a result, increasing discoverability directs traffic directly to your products.
4. Encourage Repeat Purchase
A+ features allows customers to explore your other products and increase repeat purchases from your brand by sharing your brand story and more product information.
5. Better customer Reviews and Lesser Returns
If a purchase is motivated by a greater appreciation of the product, there is a good chance that the product will meet the customer’s expectations. This leads to favorable product reviews and a lower rate of return for you.
6. Acquire Google indexing on product detail pages
Important keywords that have not already been included in the title or key points section can be easily incorporated into the A+ content’s backend. Increasing Google traffic to the product detail page and ranking high in Google search results can be extremely beneficial.
Summing Up
Creating A+ contents for your product listings is undeniably one of the best ways to attract more customers and increase sales. This is, in fact, the ideal way to differentiate yourself from competitors and convert more buyers. All that is required is the proper knowledge and skill.