YouTube SEO : A Guide to Rank Your Video Higher
Youtube is the largest video content-sharing platform. Every 8 out of 10 videos are from YouTube with an average of 500 videos uploaded per minute. In such huge video content, growing your content is not an easy task. There are high chances of getting lost in a huge pool of content. The biggest question that arises here is, How would you avoid this situation? The answer is YouTube SEO. You can Grow Your Youtube Channel From this, but it requires a lot of YouTube SEO efforts to rank higher.
This article will help to imply the right Youtube SEO techniques to grow your video content and reach a wider audience base who are actively searching for it. Stay to the last to get favorable results.
What is YouTube SEO?
YouTube SEO is the process of optimization of video content and channel to improve your content placement in search results. Subscribers, brand awareness, website visits, and revenue can all be increased by optimizing YouTube. Optimizing your channel page, playlists, metadata, descriptions, and videos are the main components of YouTube SEO. Users can find your videos through Google, Bing, etc. YouTube optimization is concerned with how many people have seen your video and how well it performs in a particular category. As businesses prepare material for online search trends, YouTube data has shown that they’ve seen a 50% year-over-year increase in watch time over the past three years.
YouTube SEO Tips To rank Higher In SERP
SEO for YouTube differs slightly from traditional SEO. YouTube SEO is all about building a channel over time. Even if you can produce viral sensations, consistency will allow you to progressively draw in more visitors and subscribers. Here are some pointers for improving SERP placement.
1. Choose the right keyword
The very first step in YouTube Seo is choosing the right keyword. Selection of the right keyword is important for your video. Keywords are often used in title and meta description of your video. It could also be used in audio captions or transcripts.
To find what keywords people are searching for the content you want to post , Keyword research is important. There are various keyword research tools available on google but for your video content YouTube search suggests is enough. Type the keyword related to your content and it will give you suggestions about what people are searching for.
After finding the keyword, include it in your Youtube’s video file name. Try adding long tail keyword phrases that are more specific to your video. Targeting the write keyword will help you to grow your video and reach to the specific audience.
2. Describe your video with a transcript
Transcripts are best displayed on YouTube using the video description. For a 10-minute video with a lot of dialogue, the description field holds 5,000 characters. You can add a truncated version with a link to the full transcript if your transcript is too long or you want to include other important information in the description, such as a call-to-action. Transcript boosts your engagement by making content scannable easily.
3. Add subtitles in Different languages
English subtitles make your video accessible to more viewers, further translation of videos in different languages expand its reach to a large number of audiences. Across 2 billion users daily watch youtube.
Your videos can be enjoyed by international and non-native English speakers with foreign language subtitles.Search engines will also index your translated caption files, putting your video in those languages’ search results. Since non-English keywords have fewer competitors, you have a better chance of ranking higher for them in YouTube SEO.
4. Use Hashtags in your Video
All social networks now use hashtag (#) to help users find content that answers their questions across platforms. You can add hashtags to your YouTube video descriptions and titles to help viewers find your video when they search for a specific hashtag.Thetags are particularly useful for speeding up searches as they make important trends more visible. When you add a hashtag to your video description, it appears above the video title and then becomes a hyperlink.
It’s also important to remember where to place your video hashtags here. If you add a hashtag to the video title, the description hashtags will not appear in the video title.
5. Customize your thumbnail image
Thumbnails can alter or destroy your YouTube videos. They are the first thing that catches the eye of internet users when viewing YouTube search results. A strong thumbnail can increase your watch time, which can have a big impact on YouTube ranking. Create something that will grab people’s attention and stand out from the crowd to get your video noticed.
The best strategy to see results is to create a unique thumbnail; the true secret to success is to explain to viewers what your film is about and how it will benefit them.
6. Encourage engagement
Seek viewer engagement with your videos by asking them to like, comment, and share. YouTube receives engagement as an indication that your material is worthwhile and timely.
Wrapping Up
YouTube is a competitive content sharing site because many people visit it every day. And while the competition can be daunting at times, you just need to remember that there are still many ways to rank your videos higher and improve YouTube SEO to increase the revenue from your channel and videos for your business.