SMS Marketing for Ecommerce : Why Every Ecommerce Store Should Use It.
E-commerce business is growing at a rapid pace – especially mobile commerce or m-commerce. It always looks for new and innovative ways to reach out to the audience. SMS marketing is one of the most used methods nowadays. SMS Marketing is the best way to reach out to the audience. You can use SMS marketing strategies for promoting special offers, sending reminders, alerting upcoming sales, or reminding customers about your brand.
The use of SMS marketing can be an effective tool for the growth of an ecommerce business. There are various ways to use SMS but at the same time, it is tough to use it.
What is SMS Marketing?
SMS Marketing refers to sending promotional content via text messages. Customers are typically required to opt-in to an automated process by texting an initial following code in order to get messages from an ecommerce business, such as special events or new product updates.
It is primarily a tool you use to share promotions and other information with current clients who have given you permission to text them.
How to use SMS Marketing Effectively?
Look at the following tips to make your SMS marketing campaign effective.
1. Define Your Goal
The very basic step of SMS marketing is to define your goal. What do you want from your campaign? Do you want to increase sales, drive traffic to your store/sites, or want customers loyalty.
2. Divide Up Your Market
With your SMS marketing campaign, who are you trying to reach? By age, location, gender, or interests, you can divide your audience.
3. Eye Catchy Headlines
Make a headline that is succinct and clear. Your audience should be drawn in and be compelled to learn more by it.
4. Keep Your messages concise
Keep in mind that SMS are restricted to 160 characters, so it’s critical to write concise, focused messages.
5. Use Automation Tools
You can send SMS messages to existing customers with the aid of automation tools. This can help you save a massive amount of time and guarantee that one’s messages are delivered on schedule.
6. Track Your Results
Monitoring the outcomes of your SMS marketing campaign is crucial. You can then develop strategies to improve your campaign by identifying what is effective and what is not.
Benefits of SMS Marketing
You can reach out to customers and increase website traffic by using SMS campaigns. According to studies, SMS marketing has a 98% open rate and a 35% response rate.
Using SMS marketing in eCommerce has a number of advantages, including:
1. Wider Audience Base
Compared to other channels like email or social media, SMS allows you to communicate with a wider audience.
2. Quick Delivery
Because SMS messages arrive almost instantly, your customers can respond to your message right away.
3. Easy to Follow
You can easily monitor the success of SMS campaigns to determine how well they are generating revenue and expanding your company.
4. Personalized Messages
Each customer can receive personalized SMS messages, which increases their sense of value and likelihood to buy.
5. Customer Loyalty
Customer loyalty-building is yet another way SMS messaging could indeed assist in business growth. You can communicate with your clients and build a connection with them through SMS mes. To keep your clients interested and coming back for more, use SMS campaign to send out special offers, remembrances, or company updates.
6. Sales Increment
SMS marketing is a fantastic way to increase brand awareness, traffic to your website, and leads that lead to higher sales.
Why It is Best for Ecommerce Business ?
Any online retailer looking to increase sales and expand its clientele should think about using SMS marketing. Here are some of the factors that make it an important choice for companies operating in the e-commerce sector.
1. It is affordable
SMS marketing is cost effective in comparison to other marketing avenues. This is crucial for companies that are just getting started and don’t have a sizable marketing budget.
2. It has a Personalized approach
A personalized message has a higher chance of getting a response than a generic advertisement. Businesses can communicate with their customers in a personalized way using SMS marketing.
3. It has Real time impact
Since SMS can be sent instantly, businesses are able to make use of momentous opportunities like flash sales and last-minute discounts.
4. It Is Convenient
SMS messages can be read at any time and from any location. This is practical for clients who are constantly on the move.
5. It Is Measurable
Monitoring the transfer rate and click-through rate of SMS messages can help evaluate the success of a campaign
Conclusion
SMS marketing is a powerful tool for connecting with customers and increasing website traffic. It can be a potent and effective tool for connecting with your target audience as well as for promoting and expanding your eCommerce business when used properly.
Additionally, it aids in developing enduring relationships with your clients. Sending tailored messages directly to your customers’ phones can help your company stand out from the competition and attract attention.
If you aren’t currently using SMS campaign you should. There’s no reason not to give it a try with all the advantages. Stop waiting right now. Start utilizing SMS marketing right away to expand your company!