How to Make your Store Ready for Christmas Sales
Christmas is only a few days away. It is the main festival of India which is widely celebrated. People don’t think once before spending money in the name of celebration. Christmas is one of the busiest and most profit-making times of the year for retailers. This is an important chance for shopkeepers to prepare themselves for Christmas sales before anyone else.
Whether you are small-scale or large-scale businessmen that sell products, either online or offline it is a crucial time for curating the growth of your eCommerce business. The key is to make sure that your eCommerce store is well equipped with the preparations it needs to make the Christmas shopping experience pleasant and memorable for new & existing customers as well.
Why is this Christmas Year is Different?
The pandemic changes the lives of every person. Due to the lockdown, the festive celebration decreased. This Christmas festival is becoming important because it’s the first time after the lockdown, a proper celebration is happening. The excitement level for this festival is back again after this pandemic. The e-commerce industry saw massive growth during the pandemic. The year 2020 saw the behaviors on online stores which gives intuition to eCommerce retailers to increase sales on this Christmas festival.
Tips to prepare your store for Christmas
1. Keep Ahead of Time
Be ready with your store before the festive rush begins. Optimize your store well with proper stock and shipping related details to make the festive season successful. Optimize your ecommerce website so that people can successfully checkout your store. Boost your page load speed, improve your SEO strategies to enhance users experience.
2. Be Mobile Friendly
Make your site/store mobile friendly. According to research, most of the users shop via mobile. Make sure your website can be easily accessible to any devices or screen resolution so that your users can enjoy the pleasant shopping experience, despite using mobile or desktop.
3. Predict Demand
Sales forecasting can be difficult. On the one hand, you should have sufficient inventory to avoid running out, but you must also avoid ordering too much and being stuck with unwanted stock. Consider how much you managed to sell last year and stock up on items that sold well all year.
4. Decorate Your Store Festive
During the festive season, decorate your store with a festive vibe. Update your store with Christmas decorative themes, banners, pop-up etc. Always send appropriate greetings to clients.
5. Enhance your product photography.
Sharpe images are the best way to attracter user’s attention . Even if you have bestest product photos, consider reshooting with a festive theme to attract customer’s attention. Alter your props and photo styling, or create a simple festive flat lay . An evergreen offshoot, gold lighting fixtures, or a red ribbon can transform an ordinary product into Christmas oriented product.
6. Offer Christmas Discount
There’s a high level of competition all around Christmas with Black Friday, Cyber Monday, Small Business Saturday, and other eye-catching sales. While you don’t want to offer any discounts that will hurt your bottom line, even just a small offer can make the customers feel special and as if they are getting a good deal.
Another idea is to encourage repeat customers by sending an email with a special Christmas discount to people who have already made a purchase at your store. Including a discount code, such as THANKYOU, in your product package or any email messages to shoppers is a pleasant way to encourage loyal repeat customers.
7. Incorporate a notion of importance
While there are many things you can do to create a sense of urgency in the run-up to Christmas, such as reminding customers of possible delivery dates for guaranteed Christmas delivery. You might also think about hosting an exclusive offer for your first 50 customers. This could range from providing a low-value free gift, such as a candle, to providing a limited discount or £10 to spend in January 2017.
A Facebook Live video announcement is another option for declaring this exclusive limited offer. This type of marketing strategy was extremely effective for Black Friday sales, so it’s never too early to start practicing!
8. Provide visitors with gift suggestions based on product type
The simpler you end up making it for your website visitors, the more likely they are to find something they want to buy on your site. One of the most effective ways to accomplish this is to provide them with gift suggestions for their loved ones, such as by creating product recommendations depending on age, gender, specific product, interests, and price. This not only improves their overall customer experience, but it also increases the likelihood of transforming them into a sale.
Conclusion
Christmas is an overwhelming festival for consumers & retailers both. It can be a stressful festival for retailers as they have to prepare a lot for it. It is the perfect chance for them to grow their business. These tips will help you to prepare your store to grow more sales this Christmas, but you have to make sure that you have the potential to handle these order processes smoothly. You can also learn about how to increase sales during festive season