How Effective is LinkedIn Marketing : A Tool to Build Brand Reputation

When thinking of building your brand image through social media, most people opt for Facebook, Instagram, or twitter platforms. But the most important platform for growing a business is the last option of many businesses, which is LinkedIn. It is one of the most important social media networks which reach out to your business to buyers and connect with professionals. LinkedIn is the best platform for B2B marketing.

LinkedIn marketing is a great way to achieve great insight, generate leads, and spread brand awareness. In this article, you will get to know the power of LinkedIn and its marketing power in building a brand reputation.

What is LinkedIn Marketing?

LinkedIn is a bit different from other social media platforms. While other social platforms are more towards sharing casual things, Linkedin is focused on professional stuff.

LinkedIn marketing is creating connections, generating leads, fostering business relationships and partnerships, brand awareness, creating content, and driving traffic to your website. LinkedIn is an integral part of marketing because of its effective ways of expanding professional networks.

Why use LinkedIn Marketing?

As LinkedIn is one of the largest professional networks, the quality of the audience it provides is unparalleled. Therefore LinkedIn marketing has several benefits:

1. Build Authenticity

LinkedIn is a platform that helps you to gain reliability as an authentic firm. You can share your credentials, achievement, awards, honors and fruitful content that help you to stand out your business or product in your community.

2. Reach the target audience

LinkedIn marketing is perfect for a B2B connections platform because so many businesses already use it, something that other social networks can’t provide. Making connections with relevant businesses and professionals on LinkedIn is also possible.

3. Generate Leads

LinkedIn Marketing has a visitor-to-lead conversion rate of 2.74%, which is three times greater than Twitter and Facebook combined rates. With a sound strategy, you can increase your platform lead generation and boost your profits.

4. Brand Awareness

Your company’s brand aids in differentiating it from other players in the market. It includes things like your stated mission, core values, and organizational objectives. It distinguishes you from others.

To increase awareness and demonstrate to others how you differentiate yourself from the competition, you can illustrate your brand on LinkedIn. This can be accomplished in a variety of ways, from publishing original content about your company to utilizing LinkedIn marketing.

5. Social CRM

LinkedIn is perfect in a social CRM setting because it gives us a better understanding of potential clients and other contacts. For this, you can use simple Social CRM applications, but you can also use Outlook connectors. Even if most Social CRM solutions integrate with LinkedIn, Google Contacts is also supported by LinkedIn, so you can also set up a simple integration of your contacts. An advantage of a social CRM tool is that it enables you to view what your contacts are doing in real-time on LinkedIn, giving you important additional insight into their preferences and behavior. When targeting a contact, LinkedIn allows you to view this information in its own environment.

Tips to design effective LinkedIn marketing to promote Business

The best part about LinkedIn marketing is that you can use a number of free tools to reach a wider audience. Below are some ways to effective LinkedIn marketing strategies to improve business growth.

1. Keep updating your LinkedIn Profile

First impression is the last impression. Your profile is a great opportunity to impress your customers, so keep it updated. It is one of the most impactful ways to improve engagement rate. Your brand is not the only one in the market, people also do business with others also. So keep in mind profile matters:
Aim to complete your 100% profile and optimize it very well.
Add new skills, awards, certificates, achievement to engage customers.

2. Create an effective LinkedIn Page

This is the LinkedIn profile for your company.

Your page should provide plenty of opportunities for potential customers to discover more about your company and its employees and interact with pertinent content.

3. Define Your Audience and Goal

In order to generate leads and build awareness, targeting is essential.
Once you know what you want to achieve, it is easier to determine who your audience is. If your business sells social media productivity tools, one of your objectives might be to boost brand awareness between many LinkedIn users who hold positions such as “social media manager” or “social media lead.” More clearly defined audiences result in better lead generation.

4. Enhance your page’s searchability.

A properly optimized Company Page can increase your visibility among users looking for the services your business provides.
Add keywords: Include keywords that prospective customers might use to find your product or service. Indicate who you are and what you do in the overview under the “About” tab.
Link to your Page: Your search ranking will improve if you have more links. In this case, linking to your Page from your website is an easy win. Additionally, make sure each employee’s LinkedIn profile is current.
Share pertinent information: A lot of sharing The more often you share content that your followers are interested in, the higher up in the search results your Page will be.

5. Publish engaging content on your page

Share articles that your primary audience will be interested in reading.
Despite the temptation to convince your audience of the merits of your company’s product or service, “salesy” content typically doesn’t operate well on LinkedIn.
Users of LinkedIn are attracted to novel concepts.. One of the most effective ways to expand your audience is to publish powerful content on your Corporate Website.
It makes sense to share interesting and enlightening content from others in addition to publishing and promoting your own content.

Conclusion

LinkedIn marketing helps you to interact with people from industry and potential customers especially when you don’t have a huge amount to invest in marketing. With the LinkedIn marketing tools you can easily kickstart your business journey. Pinnacle is here to grow your business with a rapid pace