How to Reduce Returns in Ecommerce Business?-Various Method
As everything has some pros and cons, likewise ecommerce websites also have an ongoing problem of return. Every ecommerce businessman is dealing with the same problem. To reduce returns in ecommerce business is becoming a new challenge for sellers. Moreover, you can’t avoid it but you can reduce returns in ecommerce business. There are many tactics that you can use to reduce returns in ecommerce business.
Why do Customers Return Products?
There are several factors which leads to increase in return rate. Avoid these mistakes to reduce returns in ecommerce business
1. Product Doesn’t Meet The Requirement Of Customers
Mostly the returns take place , when the product fails to meet the requirements of the customers. It should ensure that the product details should be mentioned clearly. Sometimes your details fail to define the product clearly, which creates confusion among customers.
2. Wrong Product Shipment
As humans are mannequins of mistakes, sometimes because of so many orders they are shipped at the wrong time which leads to the return of the product.
3. When Product Is Defected
Order return request initiated when you delivered a defective item. While shipping accidents are common , you have to be prepared for all these situations. The packaging must be strong enough to tackle all these. Because a small mistake can ruin your business.
What is Return Management in Ecommerce Business?
Return management is also called the reverse logistic in ecommerce business. It is the process of successfully returning the product to an organization. It include collecting product from customers location to the warehouse of the particular seller
Why Is It Important To Manage Returns in Ecommerce Business?
To reduce returns in ecommerce business, it is necessary to manage returns as it is the essential part of the order-supply chain. Easy returns help you to bind your customers with yourself. When a customer comes to you for a return and you provide easy and quick return services, then you earn the customer’s trust . This may lead to further purchase of the product and lead you to reduce return in ecommerce business.
Different Ways to Reduce Returns in Ecommerce Business.
It has become hectic for an online seller to manage the customer returns order when you have a large order volume. The matter is just not of the logistic and cost, but you should have
1. Product is King
Product is the king in the ecommerce business, as the customer will only see the product. You can’t use your marketing skills to sell it. The details of the product should be accurate. Product image , description & video should be accurate according to their features. To reduce returns in ecommerce business ,your product details should be accurate, else your return rate will increase.
2. Customers Reviews & Feedback to Maintain Product Quality
When a customer raises a complaint to return a product, then you should work on the root cause to improve the product quality. Customer reviews help us to improve products according to their needs. By maintaining it accordingly increases your product chances to be sold in the market. Feedbacks from customers will help you to know about that if the single product or the whole stock is defective. Quicker the action taken on feedback, lesser the return rate.
3. Safe & Secure Packaging
Packaging is another key factor to reduce returns in ecommerce business. To deliver the right product to the right customer is a must. When you deliver the wrong product to the customer, it frustrates them and they lose faith in you. It should be taken care that while packaging , the product should be packed with extra security so that it does not get damaged.
4. Provide A Detail Size Chart
You should have provided a detailed and accurate size chart to the customers to reduce returns in ecommerce business. If you are in the fashion industry then it becomes your duty to provide an accurate size of the product available in your stock. When the size is inaccurate then customers return the product and your return rate increases. When you list your product by taking care of the audience then the chances to reduce returns in ecommerce business.
5. Convert Return Into Exchange
Try to convert your return into exchange, is the best way to reduce returns in ecommerce business. You can offer variations in size, color and pattern to customers. This helps you to secure the revenue generated from the order. You only have to bear the shipping Cost. In case customers ask for a refund then you can give them an option of paying in Wallet and can use it for future shopping. This helps you to bind your customer with yourself and assure future purchase.
6. Keep An Eye On Competitive Price
Whenever you start listing your products ,always compare your product price with your product’s competitor. This will help you to reduce returns in ecommerce business. Keep your price low from the competitor’s price. This is the way to win over your customers. Customers will undoubtedly return your product if they order it and discover that someone else is selling it at a lower price.. While listing keeping in mind the customer’s money value then only you can increase your sales or reduce returns in ecommerce business.
7. On Time Delivery
Delivering on time is another important factor to reduce returns in ecommerce business. Waiting for your order is the most frustrating thing. Sometimes customers also have deadlines as you have. They have planned their schedule according to any kind of festival or function. If you fail to deliver on time then this raises a return request. To avoid such circumstances , always prioritize the customer’s order request and deliver it on time.
Conclusion
Ecommerce platforms are providing a great way to grow your business but the return rate is a loophole . But you don’t need to worry now. You can manage your returns and grow your business. I have included all the points to reduce returns in ecommerce business to the best of my knowledge. You can also read about the advantages of selling on an ecommerce platform here.