Advantages of selling on Ecommerce Platforms : Tips to Grow Online

The E-commerce industry has seen massive growth nowadays. Everybody is selling on ecommerce platforms these days. Businessmen are more attracted to the eCommerce platform rather than an offline business. After the pandemic eCommerce reached a new height.

What is Ecommerce?

E-commerce is the means of selling & buying goods electronically with the help of the internet. It is basically used to sell Physical goods online but it also explains the commercial transaction over the internet. Selling on ecommerce platforms is popular these days.

Types of Ecommerce Platforms

The main purpose of selling on ecommerce platforms is to provide a well accelerated online store where customers can purchase goods and services.

Subscription Based Model

Subscription based ecommerce platform is a platform where it generates revenue on a regular basis by providing day to day services to the customers. It is an effortless process for customers. It helps you to keep hold of customers. Subscription based models not only help you boost your sales but also allow you to predict the sales growth and inventory.

Open Source

Open source ecommerce is a type of platform where users can customize the functions according to their requirements to fulfill their need. This type of platform is free and easy to install. Ex: Shopify

Headless

A headless eCommerce platform is an online store in which the customer-facing front-end and technical back-end are separated. From this platform, customers can fulfill their needs from different touch points. But the drawback of this ecommerce platform is that it is difficult to install.

Advantages of Selling on ECommerce platforms.

Selling on ecommerce platforms is a way to expand your business. There are millions of people who are searching and buying from the internet nowadays. The internet has become a powerful tool to get success for ecommerce websites. There are following advantages of selling on ecommerce platforms

1. Easy To Set Up At Lowest Cost

First and foremost advantage of selling on ecommerce platforms is that it’s easy to set up and has a lower setup cost than an offline business. To set up an online store you don’t require a huge amount of investment . It only requires you to have a mobile no. email id, GST and a bank details and you are ready to go. The money you are going to spend on staff salary, electricity, furniture is going to be saved now and you can spend it on your product promotion to boost sales.

2. Free From Geographically Restrictions

You can start selling on ecommerce platforms from anywhere at anytime. There is no geographical restriction on online stores. Your product is reaching across the nation and you can sell it across the country. You just have access to your email, phone and internet and you can manage your online store from anywhere at any time.

3. No Time Duration

Another advantage of selling on ecommerce platforms is that you are free from time boundation. You can shop whenever you want. You can shop early morning or late night on an ecommerce platform. As your customers can view your products any time that means you are not restricting your potential customers. They can reach you anytime which increases their buying chances altogether boosts your sales and profit.

4. Pocket Friendly Advertising

While selling on ecommerce platforms, the advertising of your product becomes an easy task. The advertisement facilities provided by ecommerce platforms are pocket friendly. You don’t have to spend much on advertising. Selling on ecommerce platforms provides their own visual channels where you can promote your product. Also it offers advertising tools to attract more customers to your product. Selling on ecommerce platforms cost less than any other advertising platform online.

5. Growth Measurement scale

Doing business is not easy, you have to take care of a lot of things. One important thing to take care of while selling on ecommerce platforms is the growth rate. Ecommerce platforms have various ways to check the day to day growth rate of your brand or business. It has various factors like account health, return rate, buy box percentage, Customer feedback and reviews and many more. You can keep an eye on it. You can clearly manage the percentage of these statistics and improve your growth rate. In offline business you are not able to calculate your day to day growth.

6. Payment Options

Ecommerce market has seen immense growth because it has various payment options. While selling on ecommerce platforms ,customers are provided with various payment options like card, UPI or cash. These payment options make shopping feasible for them. These payment options are not available in offline business that’s why everyone is running towards the ecommerce marketplace. Multiple payment modes can add up to your sales growth.

7. Stock Management

You must be knowledgeable of your business ’s success if you want to sell on e-commerce platforms. You can keep track of which things are selling well so you can manage how much of that product is in your stock. It allows you to meet the demands of your potential customers. Stock management is important to fulfill customers’ needs and it will help to grow sales, your brand position and build trust among customers. This will help to manage your product availability in the market.

8. Faster Comparison

The biggest advantage of selling on ecommerce platforms is that you can easily compare your product and price with the available product in the marketplace. You can beat other products in terms of prices. There are various tools through which you can compare prices and sell lower prices than that and earn profit. You can not access all this information while doing offline business.

9. Ease of Global Ship

Ecommerce Platforms provides the facilities to easily ship your product outside the country. While using an e-commerce platform to sell, you don’t have to worry about geographical restrictions because the market is open to sellers from all over the world. The ecommerce site has its own shipping facilities which help you to easily export your product. This increases your business growth outside the countries . That’s why it is said that the ecommerce has no boundaries.

CONCLUSION

Selling on Ecommerce platforms is now not a big task. Everyone whether small, medium or large scale businessman can sell online. Undoubtedly the ecommerce marketplace is the best place to increase your business. Selling on ecommerce platforms is beneficial because it has various tools and facilities to boost your business . I have mentioned all the advantages above to the best of my knowledge. I hope it will help you to under the importance of the ecommerce marketplace.

If you have plenty of budget but want to run an online business then you must start with Meesho because it works on zero commission. Know more about how to create seller account on Meesho.